Senior Social and Contextual Analyst

Budget: R21 000 - R38 0000 per month (depending on experience)

Location: Bryanston, Johannesburg OR Woodstock, Cape Town

Working Environment: Hybrid (3 days in-office)

Start Date: ASAP

Responsibilities:

1. Data Analysis and Interpretation:
   • Collect, analyse, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
   • Utilize advanced analytical techniques to extract meaningful insights and identify key performance indicators.
2. Contextual Intelligence:
   • Develop a deep understanding of the social, cultural, and economic context within which our clients operate.
   • Identify contextual factors that impact consumer behaviour and tailor insights accordingly.
3. Data Storytelling:
   • Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders.
   • Create visually engaging presentations, reports, and dashboards that effectively convey insights and recommendations.
4. Strategic Insights:
   • Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting.
   • Present findings in a clear and impactful manner, guiding toward effective decision-making.
5. Trend Analysis:
   • Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behaviour and identify growth opportunities.
6. Client Collaboration:
   • Work closely with client leads and clients to understand their business objectives, challenges, and target audiences.
   • Serve as a subject matter expert, providing insights that contribute to client success.
7. Cross-functional Collaboration:
   • Collaborate with data scientists, researchers, marketing strategists, and creative teams to align insights with overarching marketing goals.

Requirements:

• Bachelor’s or master’s degree in a related field, such as Marketing Analytics, Data Science, Communications, or Social Sciences. Or “on the job” learning equivalent. 
• Proficiency in data analysis tools and languages:
  • Proficiency with social media platforms, trends, and analytics tools (e.g., social listening tools, Google Analytics, Brandwatch, Synthesio, Audiense, GWI, SEMrush or equivalents) 
• Passion, curiosity, creativity and resilience to work in a world leading creative business
• Exceptional storytelling skills, with the ability to convey complex data insights through compelling narratives.
• Experience creating rich data visualizations that support the narrative.
• Strong understanding of statistical analysis and research methodologies.
• Excellent communication skills, both written and verbal.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Detail-oriented with a keen eye for accuracy in data interpretation.

How can I apply?

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