Facebook Ads Media Buyer

Budget: $1 290 - $1 520 USD (per month)

Location: Remote (For a Australian Agency)

Working Hours: 7am - 3pm

Working Environment: 3 days a week

Responsibilities:

1. Managing Facebook Ad Accounts

• Oversee multiple Facebook ad accounts for a diverse range of clients.
• Ensure campaigns are aligned with the overall strategy and meet performance goals (CPC, CTR, ROAS, CPA, etc.).
• Perform regular audits of ad accounts to identify inefficiencies, scaling opportunities, and potential for cost savings.

2. Campaign Optimization

• Analyse campaign performance daily to ensure KPIs are consistently met or exceeded.
• Implement data-driven adjustments, including bid optimisation, budget allocation, audience segmentation, and creative testing.
• Monitor audience fatigue and ad relevance, optimising targeting and ad placement strategies.

3. Identifying Growth Opportunities

• Proactively identify new opportunities within ad accounts, such as untapped audiences, emerging trends, or underutilised ad formats.
• Explore new strategies to improve ad performance, including A/B testing, dynamic creative optimisation, and experimenting with new campaign types.

4. Creative and Copy Management

• Collaborate with the creative team to upload ad creatives and ensure they align with the campaign's goals.
• Provide constructive feedback on ad copy and visuals to enhance messaging, brand alignment, and performance.
• Work closely with the design team to develop fresh, innovative creatives for ongoing and future campaigns.

5. Reporting and Communication

• Generate detailed performance reports and insights, providing clear action steps for improvement.
• Communicate campaign progress and updates to the team and/or clients.
• Present ideas and recommendations for scaling campaigns based on data analysis.

6. Strategic Planning and Execution

• Develop and refine strategies for new and ongoing campaigns, ensuring alignment with client goals and target audiences.
• Stay up to date on Facebook Ads best practices, algorithm changes, and new features to maintain a competitive edge.

Skills & Qualifications:

• Proven experience managing Facebook Ads campaigns with measurable success.
• Strong understanding of Facebook Ads Manager, Business Manager, and ad account structures.
• Excellent written and verbal communication skills.
• Strong organisational skills and the ability to manage multiple accounts and campaigns simultaneously.
• Creative mindset with a keen eye for ad copy and visuals.
• Experience with additional ad platforms (e.g, Google Ads/LinkedIn) is a plus.
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
• Knowledge of landing page optimisation and funnel strategies.

What we Offer:

• Flexible working schedule (3 days per week).
• Collaborative and supportive team environment.
• Opportunities for growth and skill development.

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.