Growth Media Specialist

Location: Stellenbosch, Cape Town

Contract duration: 3-Months (with potential for extension)

Working Environment: Remote - only onsite when required to meet with stakeholders, sales representatives or managers

Main Responsibilities:

• Lead Generation:
  • Develop and implement initiatives using digital channels to generate new leads.
  • Manage the Google Ads account, either through collaboration with an agency or by executing campaigns independently.
  • Create and manage lead generation campaigns on Facebook.
  • Optimize and experiment with new marketplaces such as AutoTrader and Cars.co.za for lead generation.
  • Test and evaluate additional channels for generating leads.
• Maximize Existing Lead Potential:
  • Utilize in-house data for data mining to identify and deliver high-quality leads for sales outreach, vehicle launches, and other events.
  • Create and manage email campaigns targeting older leads, providing relevant content to keep them engaged.
  • Automate the lead process to ensure that leads are directed to the appropriate person in real-time.
• Collaborate with Sales:
  • Work closely with the sales teams to improve lead supply and quality.
  • Schedule monthly meetings and maintain ongoing communication with the sales team.
  • Report test results and campaign performance, including key KPIs, to Sales Managers and other stakeholders.
• Build the Brand Digitally:
  • Enhance the brand’s digital presence by regularly posting updates on Facebook, including content from our marketing agency
  • Run and manage Facebook Ads campaigns.
  • Oversee the Donford Group website, conduct A/B tests to improve conversion rates, and ensure the site is optimized for lead generation.
  • Manage incoming communications from leads and customers on our social media channels.

Preferred Skills:

• Strong communication skills and proactive approach
• Expertise in data analytics, with the ability to interpret and leverage insights
• Proficiency in various digital marketing channels
• Familiarity with website optimization tools and techniques
• Creative thinking and problem-solving abilities
• Experience with Google AdWords, campaign development, and design aesthetics
• High level of integrity, attention to detail, and customer service orientation

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.