Digital SEO Copywriter

Budget: R29 500 ± (per month)

Location: Cape Town City Centre

Working Type: Non-Remote (In-Office)

EE Position

Main Responsibilities:

• Write high-quality, error-free, original, and engaging long form sports / gambling copy  
• Work with the design team in the visual’s selection process for every copy to drive user experience, e.g. infographics
• Take complex topics and break them down into digestible, engaging, shareable content 
• Developing both new articles / pages and optimising / rewriting existing pages / articles 
• Develop content plans / topics aligned to the broader SEO strategy 
• Keyword research / topic generation 
• Write compelling copy focussed on keyword research / target keywords with SEO and conversion in mind 
• Research and fact-check thoroughly to ensure accuracy and effectiveness 
• Publish blog posts and web content on WordPress according to content calendar 
• Collaborate cross-functionally for content ideation 
• Build and implement initiatives to help increase organic traffic to the clients website  
• Work quickly and deliver content delivered consistently, accurately and on time

Qualifications:

• 3 Year Bachelor’s Degree, preferably in marketing, communication, English, journalism  
• GAIQ certification (Google Analytics Certification) is an advantage 
• Copywriting certification
• 5 years’ experience working within a digital role as a copywriter; producing digital content 
• Experience in the use of SEO Tools and Google Analytics for measuring and reporting  
• Exposure / knowledge of the sports betting and online gaming / casino industry is a strong advantage 
• Excellent writing career 
• Portfolio proof of ability will be requested

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.