Performance MarketingSocial Specialist (Contract)
As a Social Media Specialist, you will be responsible for reporting and scoring paid advertising campaigns on Meta platforms, with a strong focus on Meta, Linkedin, Snap and Tiktok. You will play a crucial role in driving the success of our client's advertising efforts by leveraging your expertise in social media paid best practices.
JNB
Freelancer
Take-home: Market related budget
Location: Bryanston, Johannesburg
Working Type: 4 days in office
Contract Duration: 1 -3 months (with potential to extend)
Main Responsibilities:
- Report, score and boost paid advertising campaigns across Meta channels, including Linkedin, Snap, Tiktok and other relevant platforms across a defined framework
- Utilise in-depth knowledge of Facebook Business Manager to efficiently analyse ad campaigns.
- Evaluate ad accounts, assess campaign performance, and recommend improvements based on data-driven insights.
- Monitor and analyse buying behavior and audience engagement to refine targeting strategies and optimise ad spend.
- Collaborate with cross-functional teams to ensure alignment with client objectives and campaign goals.
- Stay up-to-date with industry trends and changes in social media algorithms to adapt strategies accordingly.
- Generate reports and provide regular performance updates to clients and internal stakeholders.
- Work in a fast-paced environment, managing multiple data streams and campaigns simultaneously.
- Contribute to the development of social media strategies that align with client objectives.
Experience Required:
- Mid-level experience is preferred, as the project requires a balance between hands-on execution and strategy development.
- 3 - 5 years of hands-on experience in buying social media ads, with a strong focus on Meta channels.
- Proficiency in META is a must, including the ability to navigate complex ad account structures.
- Strong understanding of paid social media best practices, ad formats, and targeting options.
- Analytical mindset with the ability to interpret data and translate insights into actionable recommendations.
- Comfortable working in a fast-paced, deadline-driven environment.
- Excellent communication and collaboration skills.
- Ability to work independently and take initiative while also functioning well within a team.
How can I apply?
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