Performance Marketing

Social Specialist (Contract)

As a Social Media Specialist, you will be responsible for reporting and scoring paid advertising campaigns on Meta platforms, with a strong focus on Meta, Linkedin, Snap and Tiktok. You will play a crucial role in driving the success of our client's advertising efforts by leveraging your expertise in social media paid best practices.

JNB
Freelancer

About this position

Take-home: Market related budget

Location: Bryanston, Johannesburg

Working Type: 4 days in office

Contract Duration: 1 -3 months (with potential to extend)

Main Responsibilities:

  • Report, score and boost paid advertising campaigns across Meta channels, including Linkedin, Snap, Tiktok and other relevant platforms across a defined framework
  • Utilise in-depth knowledge of Facebook Business Manager to efficiently analyse ad campaigns.
  • Evaluate ad accounts, assess campaign performance, and recommend improvements based on data-driven insights.
  • Monitor and analyse buying behavior and audience engagement to refine targeting strategies and optimise ad spend.
  • Collaborate with cross-functional teams to ensure alignment with client objectives and campaign goals.
  • Stay up-to-date with industry trends and changes in social media algorithms to adapt strategies accordingly.
  • Generate reports and provide regular performance updates to clients and internal stakeholders.
  • Work in a fast-paced environment, managing multiple data streams and campaigns simultaneously.
  • Contribute to the development of social media strategies that align with client objectives.

Experience Required:

  • Mid-level experience is preferred, as the project requires a balance between hands-on execution and strategy development.
  • 3 - 5 years of hands-on experience in buying social media ads, with a strong focus on Meta channels.
  • Proficiency in META is a must, including the ability to navigate complex ad account structures.
  • Strong understanding of paid social media best practices, ad formats, and targeting options.
  • Analytical mindset with the ability to interpret data and translate insights into actionable recommendations.
  • Comfortable working in a fast-paced, deadline-driven environment.
  • Excellent communication and collaboration skills.
  • Ability to work independently and take initiative while also functioning well within a team.

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.