Marketing ManagerMarketing Coordinator
The Marketing Coordinator is responsible for executing marketing strategies and creating targeted plans across digital channels. This includes communicating product and business value to specific segments/industries, with the goal of increasing market share, Net Promoter Score (NPS), brand consideration, customer base, and commercial value.
JHB, ZA
Freelancer
Budget: R18 500 per month
Location: Sandton, JHB
Contract Type: Full-time Contract
Contract Duration: 6-months
Preferred Candidate: EE in line with their internal policy
Key Responsibilities:
1. General
- Analyze customer needs, market dynamics, and competitor activities to identify opportunities.
- Align marketing, sales, and product processes with the customer journey.
2. Brand Management
- Support the development and execution of the overall brand, marketing, and communication strategy.
3. Content Management
- Develop messaging, FAQs, brochures, demos, website content, case studies, and presentations.
- Implement content strategies across digital channels and propose innovative inbound marketing ideas.
- Maintain a content repository and ensure alignment with the Go-To-Market (GTM) strategy.
4. Communication
- Publish and promote content on the most effective channels to drive impact and engagement.
5. PR & Media
- Develop and implement a content calendar across all platforms.
- Monitor and manage social media to mitigate reputational risks.
6. Customer Experience
- Enhance customer experience and drive brand consideration across online platforms.
7. Operations & Metrics
- Link marketing activities with relevant business functions.
- Establish metrics and tracking mechanisms, with monthly reporting.
- Manage budgets and approvals for marketing activities.
8. Campaign Management
- Design, implement, and manage marketing campaigns to promote our products and services.
- Drive traffic to the website and optimize digital channels for maximum reach and engagement.
9. Sales Enablement
- Develop campaigns to support revenue generation and customer relationship management.
- Optimize lead conversion rates and nurture leads through content and digital channels.
10. Data Strategy
- Execute our data strategy to generate Marketing Qualified Leads (MQLs).
Required Skills & Experience
- Tertiary qualification in Marketing (Degree/Diploma) or equivalent experience
- 2–3 years of experience in marketing practices
- Advanced MS Office Suite (especially PowerPoint)
- Proficiency in collaboration, CRM, and marketing automation tools
- Experience with WordPress for minor updates and adjustments
- Knowledge of social media tools and Google platforms
- Understanding of technical product knowledge and marketing principles
How can I apply?
Fill out the below form, to apply to join the community and explore the opportunity.