Email & CRMMarketing Automation Specialist
We are seeking a highly skilled and experienced Email Marketing Specialist to lead a project focused on automation and lifecycle marketing. This is a project-based role for Q1 2025, with the potential for a long-term engagement based on performance and results. The ideal candidate will have a strong background in DTC, Ecommerce, or B2B email marketing, with a proven track record in driving conversions, sales, and retention through effective CRM and lifecycle marketing strategies.
Remote, ZA
Freelancer
Location: Remote, ZA
Budget: Market Related
Contract duration: 3-months (with the potential for a long-term engagement based on performance).
Working Environment: 16-20 hours a week
Main Responsibilities:
1. Audit & Analysis:
- Conduct a comprehensive audit of our existing email marketing setup, including current automation flows, user segmentation, and CRM management.
- Identify gaps, inefficiencies, and areas for improvement in our current lifecycle marketing strategy.
2. Strategy Development:
- Collaborate with the Head of Marketing to develop a robust lifecycle marketing strategy.
- Recommend updates, overhauls, and new flows to optimize the user journey and enhance engagement.
3. Automation Flow Design & Implementation:
- Design and implement automated email flows tailored to key lifecycle moments such as: some text
- Failed payment recovery
- Abandoned cart reminders
- Lead nurturing sequences
- User onboarding and activation
- Usage-based upselling
- Retention and win-back offers
- And more...
- Build and deploy these flows in Customer.io.
4. Segmentation & Database Management:
- Develop and refine user segmentation strategies to ensure personalized and relevant messaging.
- Manage and optimize the CRM database to maintain data hygiene and improve targeting.
5. Performance Tracking & Optimization:
- Track and monitor key performance metrics (open rates, click-through rates, conversion rates, etc.).
- Provide regular performance reports and insights.
- Continuously optimize flows and campaigns based on data-driven insights.
Requirements:
- 5-10 years of experience in DTC, Ecommerce, or B2B email marketing, with a focus on CRM, lifecycle marketing, and automation.
- Proven track record of delivering measurable results, including increased conversions, sales, and customer retention.
- Deep expertise in user segmentation, database management, and CRM platforms such as HubSpot, ActiveCampaign, Brevo, and Customer.io.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and collaboration skills.
How can I apply?
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