Digital Manager (EE)

Budget: R40,000

Location: Century City, Cape Town

Working Type: In-office/hybrid potential

Benefits: Medical aid & provident fun (included in CTC)

Main Responsibilities:

Digital Strategy and Planning:

• Develop and execute comprehensive digital brand strategies to align with business objectives; 
• Constant partnership with brand managers to ensure consistency in focuses, messaging, and assets 
• Collaborate closely with CRM & Loyalty team to integrate digital initiatives  seamlessly and increase qualified traffic & engagement to the website and app, as well as support conversion efforts. 
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. 
• Coordinate with external agencies and internal teams to ensure marketing objectives are met.

Paid Media Management and Partnerships:

• Work closely with media partner to develop and implement paid media strategies  across digital platforms to drive brand awareness and conversions 
• Align and integrate multiple brand strategies and ideas, supporting brand  managers with creative assets guidance. 
• Demonstrate a thorough understanding of paid media KPIs and share performance metrics with brand partners
• Write digital creative campaign briefs and ensure the delivery of good quality, creative for brand campaigns. 
• Supports brand managers in guiding digital creative collateral. 
• Identify critical conversion and drop-off points to optimise user journey funnels
• Oversee community management agency, ensuring opportunities for engagement  are optimised and an increase in positive brand sentiment. 
• Conduct regular analysis of community feedback and engagement to inform content strategies and campaign adjustments.

Content Curation:

• Implement digital content strategy with marketing, creative and media partners. Must be able to influence using market and channel best practices 
• Collaborate with creative and media teams to develop compelling digital content that is optimised by channel, and that reflects the brand's identity. 
• Curate and manage content calendars to maintain a consistent brand narrative across all digital platform

Measurement:

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 
• Leverage data to understand customer behaviour and preferences, enhancing targeted marketing efforts. 
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). 
• Identify trends and insights and optimise spend and performance based on the insights.

Key Skills and Competencies:

• Creative and innovative, with a strong working knowledge of digital marketing and PPC. 
• Understanding of consumer behaviour in digital environments and solid analytical skills. 
• Experience with A/B and multivariate experiments 
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) 
• Experience in setting up and optimising PPC campaigns on all major search engines 
• Proficient in SEO, SEM, and familiar with key digital marketing platforms and tools. 
• Goal-oriented, organised, and able to work both independently and as part of a team. 
• Excellent verbal and written communication skills, with good interpersonal abilities. 
• Good understanding of consumer behaviour in digital environments
• Creative problem solver who thrives when presented with a challenge
• Able to analyse problems and strategise for better solutions

Key Skills and Competencies:

• Tertiary education, preferably in digital media marketing qualifications
• 3-4 years of experience in digital media marketing or related field
• Extensive experience working across digital channels, including Paid Social, Paid  
• Search, Display, Affiliate Marketing, Media Partnerships, SEO/SEM and CRM
• Proven success in developing and implementing digital brand strategies that drive engagement and sales 
• Strong understanding of digital analytics and reporting capabilities.
• Experience in managing paid media campaigns 
• Exceptional communication and collaboration skills 
• Proven experience using data to optimise campaigns 
• Proficient in MS Office (particularly Excel)

How can I apply?

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