Creative Strategist (Information Products)

Budget: R686 500 - R915 400 (CTC - per year)

Location: Remote, ZA (For a UK Agency)

Responsibilities:

• Creative Strategy Development: Develop tailored creative strategies for VSLs, sales pages, email sequences, Facebook, and Google ads for information product clients, focusing on high-conversion, data-driven outcomes.
• Content Ideation: Generate fresh ideas and concepts for ad creative, ensuring alignment with brand goals, target audiences, and industry best practices within the courses and consulting space.
• Storyboarding and Scripting: Develop compelling scripts, storyboards, and VSL outlines that capture brand messaging and drive engagement and conversion across digital platforms.
• Copywriting Excellence: Create persuasive copy for VSLs, ad scripts, landing pages, and email sequences with a focus on overcoming objections, building trust, and encouraging conversions.
• Collaboration with Creative Team: Partner with designers, videographers, and performance marketing teams to ensure all creative aligns with strategy and delivers results.
• Market and Trend Analysis: Stay ahead of industry trends and consumer behavior shifts, using data to inform creative decisions that enhance ad performance.
• Testing and Optimization: Continuously test, analyze, and optimize creatives based on performance metrics to improve conversion rates and client ROAS.
• Client Interaction: Occasionally liaise with clients to present creative strategies and ensure that all work is aligned with their business objectives.

Required Skills and Experience:

• 4+ Years of Experience: Proven experience in creative strategy or copywriting within a performance-driven marketing or advertising agency, specifically within courses, coaching, and consulting industries.
• Information Product Expertise: Strong understanding of the courses and consulting landscape, consumer psychology, and how creative impacts different stages of the buying journey.
• Conversion-Focused Mindset: Ability to create engaging, conversion-oriented ad content that drives results.
• Copywriting Prowess: Excellent writing skills, especially in developing persuasive and compelling copy that resonates with audiences and overcomes objections.
• Strong Communication Skills: Excellent ability to articulate creative strategies and concepts to both internal teams and clients.
• Collaboration and Teamwork: Proven ability to work cross-functionally with design, video production, and performance marketing teams to bring ideas to life.
• Data-Driven Approach: Ability to use data and performance insights to drive creative decisions and optimizations.
• Storytelling Skills: Expertise in developing narratives that connect emotionally with audiences while delivering clear, actionable messaging.

Personal Attributes and Benefits:

• Creative and Analytical: Able to balance creativity with data analysis to develop high-performing ad campaigns.
• Proactive Problem Solver: Resourceful and driven to continuously improve creative output based on performance data.
• Innovative Thinker: Always on the lookout for new, out-of-the-box ideas and creative solutions.
• Detail-Oriented: Precision and attention to detail in all aspects of creative development.
• Growth Opportunity: Be part of a rapidly growing agency with opportunities for personal and professional development.
• Creative Freedom: Collaborate with a talented team where your ideas and creativity are valued and put into action.
• 21 Days of Paid Leave: With room for flexibility.

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.